The project

Italy is the synthesis of many beauties. A heritage that is unrivalled and which belongs to each and every one of us. We need to rediscover and make the most of this heritage together. This is the aim of the OVS Arts of Italy project, a limited edition collection inspired by an extraordinary art that has continued to charm the whole world for hundreds of years: opera.

The new OVS Arts of Italy capsule collection will be on presale, exclusively at ovs.it from 12 September and then available in selected OVS stores from 22 September.

The Women’s collection

The Women’s collection is inspired by five important Italian operas: Gaetano Donizetti's Anna Bolena, Vincenzo Bellini's I Capuleti e I Montecchi, Gioacchino Rossini's La Cenerentola, Giacomo Puccini's Madama Butterfly, and Giuseppe Verdi's La Traviata. The outfits, inspired by classic garments from the historical period of each opera, have been redesigned in a modern and sexy key.

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La traviata

Violetta Valery is a Parisian courtesan who falls in love with Alfredo Germont, a rich young man she meets at a party. An intense, passionate love overwhelms them but will be obstructed by social prejudices and his family. Even if the first interpretation of Violetta at La Fenice in Venice turned out to be a fiasco, she becomes the most famous female opera character in the world.

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La Cenerentola

Cinderella is Baron Don Magnifico’s stepdaughter. Destined to do the humblest work she unexpectedly falls in love with Prince Ramiro, and then becomes his bride, transforming her dream into reality. The name of the protagonist, Angelina, is inspired by the subtitle of the opera “The triumph of goodness” and evokes her “angelic” purity of soul.

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I Capuleti e i Montecchi

Juliet Capulet falls in love with Romeo Montague, son of a rival family in 13th-century Verona. In a world of intrigue, struggle and rivalry Juliet challenges everyone and everything for love, to the extent of pretending to be dead in order to flee with her beloved. The great success of Bellini’s opera brought Shakespeare’s previously unknown tragedy to the attention of the public in Italy.

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Anna Bolena

Queen Anna Boleyn, wife of Henry VIII, is a woman in pain, who has lost the love of the king and has been put aside so that the king can pay court to her lady-in-waiting, Jane Seymour. It was precisely after listening to this opera that the composer J.S. Mayr, Donizetti’s friend and adviser, for the first time declared him to be a maestro.

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Madama Butterfly

Cho-Cho-San (Madame Butterfly) is a Japanese geisha, seduced and abandoned by American officer, Pinkerton. After having had a son by him, she waits for his return her whole life, but he comes back to her only to take the child away. With his fragile, resolute, desperate and struggling heroines, Puccini has gone down in history as the most sensitive observer and interpreter of the feminine universe.

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The Men's collection

The Men's collection is inspired by a nineteenth-century male dress code, typical of the opera-going public. The cloak in wool, black or red vermilion, is combined with the tailcoat and the tuxedo, accessorized with the bow tie and top hat.

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The works

Even today Italy is universally considered the homeland of opera and there is no classical music lover in the world who does not dream of entering - at least once - one of our wonderful theatres, magical places that exert a charm which is impossible to resist. In fact, Italian opera not only made the "bel canto" famous internationally, but it has also contributed to the spread of our language throughout the world, and to making known some of the masterpieces of our immense architectural heritage.